Launch day is the easiest day in the life of any new tool. There is an announcement, a demo, a short video, perhaps cake.
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What we learn shipping bespoke software with AI in the loop — written down while it is still true.
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Launch day is the easiest day in the life of any new tool. There is an announcement, a demo, a short video, perhaps cake.
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The kickoff meeting usually goes well. There is a slide with the word "transformation" on it, a sponsor who has read the right articles, and real appetite in the room.
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Two contract teams sit on the same floor of the same legal department.
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A recruiter has forty CVs to screen before Thursday. The approved applicant tracking system has an AI assist button that takes its time and returns summaries written in the voice of a nervous lawyer.
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A head of procurement asks an agent to "pull together a supplier comparison for the packaging tender."
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A marketing team asks for launch headlines and gets two hundred by lunchtime. Some are clumsy, most are competent, a handful are good, and one is right.
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By eleven in the morning, a contracts lawyer has read fourteen first drafts she did not write. Each one is mostly fine.
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A legal team gets an agent that drafts first-pass non-disclosure agreements from a short intake form. The drafts are fine.
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On a Monday morning, a marketing manager asks an agent for a launch plan for a new product line.
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A sales operations analyst spends a Tuesday afternoon building something with an AI agent.
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In February 2026, Jack Dorsey sent a letter to Block's shareholders that read less like a corporate restructuring memo and more like a manifesto.
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